CRA Harrogate 2025
News & Events Charity

Join Elovate at the CRA Conference 2025

We’ll be exhibiting at this year’s Charity Retail Association Conference on 25–26 June at Harrogate Convention Centre. You’ll find us at Stand 40.

This year’s theme is “Challenging times – Creative solutions”—a timely focus as many trading teams navigate tighter budgets, changing supporter behaviours and the push for smarter, more agile operations. If you’re attending, we’d love to chat about the creative solutions you’re exploring—and share some of our own.

Creative solutions from Elovate

We work with charity retailers looking to simplify operations, reduce costs, and deliver a great supporter experience—without losing flexibility or control.

Here’s how we can help:

  • Fulfilment that’s fast, accurate and scalable
  • Seamless eCommerce integrations (Shopify, WooCommerce or custom builds)
  • Branded packaging and personalised supporter communications
  • Print-on-demand for campaign merchandise and materials
  • Real-time visibility across orders, stock and returns

We support everything from virtual gifts to peak-season campaigns, giving trading teams the tools and insight to work smarter, stay on brand, and grow sustainably.

Where to find us

  • CRA Conference 2025
  • 25–26 June
  • Harrogate Convention Centre
  • Elovate – Stand 40
  • Visit our CRA profile

About the event

The CRA Conference is the flagship event for charity retail. With the theme “Challenging times – Creative solutions”, the 2025 programme focuses on practical ideas, innovation and resilience across the sector.

Expect two days of talks, workshops and networking, covering topics such as sustainability, volunteer strategy, digital transformation, and trading success.

Let us know if you’ll be there—we’d love to connect.

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Deliveries
News & Events CharityeCommerce

More carrier changes: DHL and Evri to merge

We recently shared news about the merger between Royal Mail and Parcelforce read the update here. Now, the DHL and Evri merger in 2025 marks another major shift in the UK delivery landscape.

On 14th May, Evri and DHL eCommerce confirmed a new strategic transaction. The deal will see DHL eCommerce and Evri merge operations—creating a delivery powerhouse handling over 1 billion parcels and another 1 billion letters annually.

As part of the deal, DHL Group will take a significant minority stake in Evri. This creates a newly shaped carrier network aiming to deliver stronger competition, wider choice and sharper pricing for businesses and consumers alike.

What will the new DHL x Evri offer?

The merged operation is expected to bring together the strengths of both businesses into a combined offer that includes:

  • A premium, dedicated network for high-value and large parcels
  • A one-stop-shop solution for SMEs across mail, parcels, B2B, international and fulfilment
  • 15,000 out-of-home delivery and collection points in the UK
  • DHL’s international expertise and 150,000 global access points
  • Continued investment in Evri’s domestic mail service for UK businesses

The core Evri brand will remain in the UK, with DHL’s premium van network operating under the new name Evri Premium.

What does this mean for Elovate customers?

Just like the Royal Mail and Parcelforce changes, it’s too early to predict how this new move will reshape the delivery market. It could boost competition and pricing—or it could create more dominance in the hands of fewer providers. What matters most to us is service quality, reliability and value.

We’re keeping a close eye on all developments and assessing the impact across our courier partners. We’ll keep you informed of any changes that may affect your fulfilment journey.


Want to stay in the loop on market shifts? Follow us for updates and expert insights.

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Zarach
News & Events Charity

Every head a bed

Zarach was one of the charities we supported in 2024 – and for good reason. This brilliant Leeds-based organisation makes sure children living in poverty have a bed to sleep in and the basics they need to thrive.

They don’t just drop off beds. They listen, they visit homes, they spot other needs too – fuel, food, school support – and they act fast. It’s real, hands-on help. No red tape, no faff. Just people doing what’s needed.

We’re proud to have donated £1,725.15 to Zarach last year as a charity partner, and earlier this year they visited us to share more about their work. Hearing firsthand how they respond within 24 hours, how they bring back dignity and comfort to families, it really stayed with us.

Their team might be small, but the impact they have is huge. They believe that no child should go to sleep hungry, or cold, or on the floor – and we couldn’t agree more.

Zarach van

One parent shared:
“Zarach helped me and my children so much, they got the new beds they needed and are sleeping so much better, especially my oldest child who has ADHD and finds it hard to sleep. He says ‘I can sleep now, the mattress is so comfy.’ Thank you from the bottom of our hearts for helping my family when I felt I couldn’t.”

Find out more at zarach.org – and if you’re looking for a cause that makes a real difference, this is it.

#EveryHeadABed #Zarach #CommunitySupport

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News & Events Charity

Operations in Focus: A Q&A with Paul Nichols 

For over 25 years, we have been at the heart of processing offline donations received through Direct Mail – giving charities a reliable, cost-effective, and compliant way to bank and thank their supporters. 

We spoke with Paul Nichols, who heads up our Operations Team in the Digital Mail Hub, to understand what goes on behind the scenes. 

  • 1. Can you describe the primary responsibilities and day-to-day activities of the response team? 

Each morning, our digital mailroom receives a mix of postal donations. These are counted, sorted, and categorised based on the charity and campaign. It’s the start of a highly tuned operation that’s efficient from the outset. 

We use a combination of post-opening machines and manual handling to batch responses for processing. From there, the batches go through data capture – either scanned digitally or entered manually by our team. 

Once that’s complete, donations are securely banked, and we produce detailed exports with supporter information, donation amounts, and any record updates our clients need. Where requested, we also send personalised thank-you letters or emails. 

  • 2. How many team members work with you in the response team? 

We’ve got a dedicated Response team of around 30, working a mix of working patterns all within our York operations. Everyone has a primary area, but we’re cross-trained, which means we can shift cover quickly to keep things flowing. 

  • 3. How does the response team align with the overall mission and goals of the company? 

Service excellence is central to what we do at Elovate. The response team is involved right at the start of donation processing, so our performance directly impacts how quickly and accurately we can deliver results. 

While some of the validation takes place in York, hitting our SLAs is only possible through joined-up work across all departments. 

  • 4. What are the current projects and initiatives that the response team is focusing on? 

We’re focusing on improving our digital offering and refining our postal processes. Those are the two areas my team is most involved in. 

All of this is part of our wider commitment to giving clients a complete, one-stop shop for response handling and supporter communication. 

  • 5. What changes have taken place over recent months and what impact have these had? 

This year, we’ve made two main changes. First, we upgraded our automated system to handle multiple barcodes and QR codes – it can now read data with minimal human input. 

Second, we’ve expanded what our digital mailroom can do. It’s no longer just a response hub – we’ve seen more demand for scanning Head Office post and other documents, which gives charities a more cost-effective option, especially with rising operating costs. 

  • 6. How does the team measure success? What metrics are used? 

We hold daily check-ins with heads of department to review performance. That includes volumes, processing times, campaign types – everything from start to finish. 

We rely on solid data to keep track and adjust as needed. The aim is always high-quality output that meets our SLAs. 

  • 7. What are the biggest challenges currently faced by the response team, and how do you overcome these? 

The biggest challenge is managing fluctuations in volume. We can get anything from 2,000 to over 35,000+ responses in a day, and they all need to be processed to deadline. 

To stay ahead, we rely on strong client forecasting, a flexible team, and smart cross-training. Having people who can jump between roles helps us move resource quickly where it’s most needed. We are also very fortunate to have two UK offices that are cross trained on our Cloud based platform which enables us to utilise more resource and experience when needed 

  • 8. Can you discuss any recent team achievements or milestones? 

Peak is always our big test – and I’m proud to say we met our SLAs again this year. 

We also recently handled a major charity campaign with over 50,000 responses in a short space of time,  all of which needed to be processed and exported in a tight deadline. All requirements were met, and this was only accomplished by using both UK teams, utilising our technology but, more importantly it was a good example of how our people and systems work together when it counts. 

Do you want to learn more about our Digital Mail room?

Call, email or come and visit us in York to discuss your requirements. We would love to hear from you.

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London City
News & Events Charity

Elovate  – a Tier A Bacs Approved Bureau

Bacs Bureau Inspection successfully passed 

In February, we welcomed a Bacs Inspector to our Kent Payment Hub office to carry out our Bacs Bureau Inspection.  

As a Bacs Approved Bureau for over 23 years, audits, compliance and inspections are part of the key events in our business calendar, and we are delighted to report we passed with flying colours once again.  

“Elovate is now a Tier A Bacs Approved Bureau – trusted and recognised as the leading charity Direct Debit provider. Our flexibility when it comes to payments, integrations and supporter communications has seen us continue to grow and support our clients.” 

Scott Gray, Marketing & Services Director 

Achieving Bacs Bureau status gives our clients and other stakeholders the reassurance that we have robust security controls and procedures in place to mitigate any potential risk to the organisation. This, alongside our ISO 27001, is a key accreditation that confirms our ability to be able to manage and process Direct Debits on behalf of our clients. 

“It’s with great pride that I report us passing our Bacs Bureau Inspection again. Having been involved right from the beginning, I’m all too aware that the constant change in requirements in all areas of compliance is a key issue for us and all our clients” 

Mat Harris, Technical Director 

What is a Bacs Bureau audit?  

This is an inspection conducted by Bacs, part of pay.uk, to check that the operating and processes of Direct Debit and/or Direct Credit transactions processed by the Bureau are in accordance with its clients’ instructions and meet the Bacs Scheme rules. 

 To process Bacs submissions for a third-party, an organisation must be a Bacs Approved Bureau. A list of all Bacs Approved Bureaux can be found here

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InsightsNews & Events Charity

10 easy-to-follow tips for effective direct mail campaigns

Think direct mail is outdated? Think again! Unlike digital ads that vanish in seconds, a well-crafted mail piece stays around, gets re-read, and sparks action. And just like your direct mail should be easy to skim, this guide is straight to the point and packed with tips you can quickly put into action.

Your guide to better direct mail.

1. Target the right people
  • Don’t send your appeal to just anyone. Use your donor data to find the people most likely to respond. Tailor your message based on their interests and giving history to make it feel personal and relevant.
2. Tell a story that moves them
  • A powerful story can be unforgettable. Share a narrative that shows the real impact of donations. Make it emotional, relatable, and inspiring to help potential donors feel connected to your cause.
3. Design for easy reading
  • Most people won’t read every word—so make the important bits stand out. Use clear headings, bullet points, and concise language. Make sure your key message is obvious at a glance.
4. Highlight the call to action
  • Make it crystal clear what you want them to do next. Whether it’s donating, volunteering, or attending an event, use action-driven phrases like “Donate now” or “Join us today” to drive engagement.
5. Follow up with a thank you
  • When someone responds, show appreciation. A thank-you note or campaign update can go a long way towards building trust and encouraging future support.
6. Be eco-conscious
  • Today’s donors care about the planet. Use recycled paper, minimise packaging, and opt for eco-friendly inks. It shows your charity is mindful of the world you’re working to improve.
7. Combine direct mail with digital
  • Boost your results by linking direct mail to digital fundraising. Add QR codes or custom URLs to lead recipients directly to your website or donation page. Keep messaging and design consistent across both channels.
8. Stay compliant
  • Follow data protection laws like GDPR to keep your campaign ethical and trustworthy. Get consent, offer opt-out options, and keep your donor records accurate.
9. Track and improve
  • Measure key metrics like response rates and donation amounts. Analysing what worked (and what didn’t) will help refine future campaigns for better results.
10. Think beyond instant results
  • Direct mail isn’t about quick wins. A thoughtful piece of mail can sit on someone’s desk or fridge for weeks, increasing the chances of future engagement and donations.

Final thoughts

Direct mail can do more than reach existing supporters—it can expand your donor base, raise funds, and create deeper connections. When paired with digital, it becomes a powerful force for driving engagement and long-term impact. Ready to make direct mail work for your charity? Now’s the time to dive in! Contact us here.

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Visit to YAC
News & Events Charity

A Visit to York Against Cancer

As part of Elovate’s commitment to supporting York Against Cancer (YAC) as one of our Charities of the Year, Kevin and Ian recently had the opportunity to visit the Leveson Centre, a vital hub of support for cancer patients and their families. Opened in February 2023, the centre offers a wide range of services for people across North and East Yorkshire, providing a place of comfort, connection, and care.

A warm and welcoming space for support

Kevin shared his first impressions of the centre:

“On entering, it felt really calm and welcoming. The main area has a massive table and a kitchen, making it feel like you’re just sitting in someone’s house, chatting over coffee. It was designed this way to help people feel comfortable and able to talk about anything—not just cancer.”

They were warmly greeted by Debbie Smith, the Leveson Centre manager, whose knowledge and caring nature created an immediate sense of reassurance. “Debbie, who is the front-of-house, has a wealth of experience caring for cancer patients and was more than happy to answer any questions,” Kevin noted.

Spaces designed for comfort and support

The centre offers various areas tailored to different needs. There are two treatment rooms available, offering a range of free complementary therapies, providing a cosy and relaxing space to unwind. Ian reflected on the personal impact of such a space:

“I, along with my sister, would have found this very helpful in 2007 when we lost our father to pancreatic cancer.”

Another standout feature is the comfortable sitting area, with a bookcase and a quiet cubby hole for those who need a moment alone. Kevin remarked, “It felt like a really chilled-out zone to relax and de-stress.”

Support services for patients and families

York Against Cancer provides a wide range of services to support people living with cancer, including:

  • Coffee mornings – Every Wednesday from 10am to 12:30pm, the centre hosts relaxed coffee mornings where people affected by cancer can chat, share experiences, or simply enjoy a peaceful moment.
  • One-to-one support – The Leveson Centre offers personal support, including free psychological services led by Rebecca, a chartered clinical psychologist, with the help of therapy dog Luna, who provides comfort to young people with family members going through cancer.
  • Health and exercise – Cancer patients can access six free complementary therapy sessions, designed to enhance well-being and promote relaxation.

A place that makes a difference

The overall impression from the visit was clear:

“What an amazing space for patients and their families to visit—to learn, chat, and join in various activities run by caring volunteers. I so wish this had been available when I went through this,” Kevin reflected.

Charlotte Wainwright, external relations manager at YAC, emphasised the charity’s impact:

“I have spent a lot of time talking to cancer patients and their loved ones and have seen first-hand just what a difference this support makes. As we’re a small charity, I’m able to get involved with most aspects of our work, which is something I really enjoy. It’s wonderful to work with a group of people who are dedicated to doing everything we can to support people affected by cancer in our region.”

York Against Cancer is making a real difference in the lives of those affected by cancer, and at Elovate, we’re proud to support their vital work.

For more information about their services and how you can get involved, visit:
➡️ www.yorkagainstcancer.org.uk/.

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InsightsNews & Events Charity

Campaign Performance Updates

Behind the scenes, we’re always working on ways to make your campaigns smoother and more effective. Here’s what’s new.

Expanding quality assurance screens across all clients

Following a successful soft launch with selected clients in 2024, we are now extending our additional quality assurance checks to cover all charity clients. These extra validation measures will be applied to new campaigns and process updates, ensuring that the data we deliver is accurate, consistent, and optimised for success.

“This is important to me, and it’s been fantastic to see the results during the beta release. We’re already seeing improvements, especially in cold or complex campaigns, and I can’t wait to see the long-term impact.”Eloise Cockburn, Elovate Business Analyst

This back-office improvement is part of our ongoing commitment to supporting your campaigns with precise and actionable data outputs.

MiImage: Download limit to be removed

Thanks to valuable client feedback, we’re making improvements to MiImage. The current download limit on the spreadsheet will be removed this quarter, so you can download all the data returned in the search without the images. We will notify you once this update is live.

This upgrade will give you greater flexibility in accessing the metadata you need to inform your current and future campaigns.

Enhanced barcode capacity on response forms

We’re also improving response form processing! In collaboration with Kofax, we are upgrading our barcode scanning capabilities. While we currently accept two barcodes, this enhancement will enable us to support up to five barcodes per form.

This improvement means:

  • Faster and more accurate data capture
  • Seamless processing for more complex response types

We’re committed to ensuring this enhancement works across all form types, giving you greater flexibility to drive responses efficiently.

QR codes – Online payments

Looking to streamline reporting and donations? QR codes can help align your offline and online campaigns for faster reporting and easier donor engagement. If you’re interested in setting up an online donation form to match your campaign, let us know—we’d be happy to walk you through how simple it is to get started.

Here to help

Have questions? Ideas? Just want to chat about how these updates can work for you? Reach out to your Account Manager or myself—we’re always here to help.

Elovate
Delivering quality, efficiency, and personalised solutions.

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News & Events CharityeCommerce

Process Direct Debits correctly during the upcoming Bank Holidays

Plan your Direct Debit processing so payments do not get delayed

As we approach four Bank Holidays in April and May, it is vital if you are processing your own Direct Debits that you plan ahead to ensure these non-processing days are taken into account when submitting your Bacs files.

What are the Bank Holiday non-processing days for April and May 2025?

Friday 18th April

Monday 21st April

Monday 5th May

Monday 26th May

Planning ahead to ensure Direct Debits are claimed correctly and in accordance with the Service User rules is so important. To make life easier, we have detailed below what you need to do to ensure payments arrive correctly but do check the 2025 Bacs calendar. If you are using Elovate as your Bacs Approved Bureau, sit back and relax, we have this covered!

Easter 2025 Bacs processing dates

Payment arrival date
Thursday 17th April
Tuesday 22nd April
Wednesday 23rd April
Wednesday 23rd April

Processing date
Wednesday 16th April
Thursday 17th April
Tuesday 22nd April
Wednesday 23rd April

Latest submission date
Tuesday 15th April
Wednesday 16th April
Thursday 17th April
Tuesday 22nd April

May Bank Holiday 2025

Payment arrival date
Friday 2nd May
Tuesday 6th May
Wednesday 7th May
Thursday 8th May

Processing date
Thursday 1st May
Friday 2nd May
Tuesday 6th May
Wednesday 7th May

Latest submission date
Wednesday 30th April
Thursday 1st May
Friday 2nd May
Tuesday 6th May

Spring Bank Holiday 2025

Payment arrival date
Friday 23rd May
Tuesday 27th May
Wednesday 28th May
Thursday 29th May

Processing date
Thursday 22nd May
Friday 23rd May
Tuesday 27th May
Wednesday 28th May

Latest submission date
Wednesday 21st May
Thursday 22nd May
Friday 23rd May
Tuesday 27th May

For 2026 Bacs processing days, take a look here.

Reduce stress and outsource your Direct Debits

contact us today for a no obligation quick quote

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secure payments
InsightsNews & Events CharityeCommerce

ELOVATE achieves Certification for PCI DSS 4.0 Compliance

Key Updates in PCI DSS 4.0

From 31st March 2025, all organisations must ensure they are fully prepared to meet the updated compliance standards and implement the necessary security controls. PCI DSS 4.0 introduces several enhancements designed to strengthen security measures, provide flexibility in security approaches, and improve validation processes. Some of the key updates include:

  • Proactive Risk Assessment: A more rigorous approach to risk assessment and security control evaluations.
  • More Frequent Audits: Regular documented reviews of sensitive authentication data security.
  • Stronger Protection Against Cyber Threats: Enhanced safeguards against malware, phishing, and social engineering attacks.
  • Security Awareness & Training: Expanded requirements for security awareness programmes to ensure all personnel understand and uphold security best practices.
  • Stronger Authentication & Password Requirements:
    • Multi-factor authentication (MFA) is now required across more system components.
    • Minimum password length increased from 8 to 12 characters.
    • Well-documented encryption protocols must be in place.
    • Clearly defined roles and responsibilities for security measures.

What is PCI DSS?

The Payment Card Industry Data Security Standard (PCI DSS) is a set of information security standards established by major credit card companies, including Visa, Mastercard, Discover Financial Services, American Express, and JCB. Managed by the Payment Card Industry Security Standards Council (PCI SSC), this framework is designed to protect credit and debit card transactions from data breaches and fraud.

PCI DSS certification validates an organisation’s compliance with these security standards, reinforcing trust and ensuring the secure handling of payment card data. Certification requires completing a self-assessment questionnaire and passing a PCI compliance scan to assess the security of systems and processes. To enhance accountability, Elovate employs an external Qualified Security Assessor (QSA) to independently validate compliance each year.

With its robust guidelines, PCI DSS plays a crucial role in safeguarding cardholder data, particularly during transmission, providing organisations with a framework to create and maintain secure payment card environments that effectively detect and mitigate threats.

Why PCI DSS Matters to Elovate

Alastair Fell, Commercial Director at Elovate, explains:

“As digital payments grow, so do the risks of attacks targeting cardholder data. Every transaction processed by our contact centre, digital mailroom, or online platforms is a potential point of vulnerability within the digital payments infrastructure. With businesses increasingly integrating payment systems with cloud technologies and IoT devices, the stakes have never been higher. Addressing these risks requires a comprehensive security framework—this is where the Payment Card Industry Data Security Standard (PCI DSS) is essential to Elovate. Ensuring PCI compliance is critical for businesses handling card transactions, and at Elovate, we recognise our responsibility in protecting both consumers and donors from payment card-related fraud.”

How Elovate Invests in PCI DSS Compliance

Achieving and maintaining PCI DSS compliance requires ongoing investment in security measures, technology, and best practices. Elovate takes a proactive approach by implementing the following:

  • Internal Audits: Regularly conducting audits and in-depth assessments to monitor cardholder data storage and security policies, identifying and addressing any compliance gaps.
  • Patch Management: Implementing a continuous patch management programme to detect vulnerabilities, apply updates promptly, and maintain compliance documentation.
  • Automation & Threat Monitoring: Leveraging automation tools and maintaining a 24/7 manned Security Operations Centre (SOC) to detect and respond to potential security threats in real-time.
  • Employee Training & Awareness: Conducting regular training sessions for employees on data security best practices, compliance procedures, and real-world security challenges.

A Commitment to Secure Transactions

Elovate’s certification for PCI DSS 4.0 underscores its commitment to maintaining the highest level of security in payment processing. By continually investing in cybersecurity measures, compliance protocols, and employee training, Elovate ensures that its clients, donors, and consumers can trust that their payment data is handled with the utmost care and protection.

As the digital payments landscape evolves, Elovate remains dedicated to staying ahead of security threats, upholding industry-leading standards, and providing a secure environment for financial transactions.

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